To future-proof their business, marketing agencies must address two key challenges.
Externally, they must adapt their SEO strategies for Google’s AI-driven updates, such as the Universal Commerce Protocol and AI Overviews, by focusing on structured data and authoritative content.
Internally, they should consolidate their fragmented, expensive software into a single, all-in-one platform to streamline operations and cut costs. The article concludes that this dual approach of adapting to AI while simplifying the tech stack is essential for an agency’s profitability and long-term success.